Contract Packaging Just May Be The Ticket To Growing Your Business
When people hear the term co-packing, also known as contract packaging, there are two questions they ask. “What is co-packing, and how does it work?”
This is an arrangement whereby a firm (let’s call them firm A) allows another firm (firm B) to handle the packaging of its products. Let’s look at co-packing agreements in depth.
How does co-packing work?
What is a co-pack agreement? Co-packing is an agreement between a firm A and its co-packer, firm B. It allows firm B to handle all the packaging processes for firm A.
This contract allows firm A to focus on its specialty, which is production, and firm B focuses on the packaging, branding, and logistics. The two companies have to come to a formal co-packing agreement which outlines the nature of their relationship.
Why do firms opt for co-packing?
There are many reasons why your firm might want to consider co-packing as a way of streamlining its business operations, including:
- Cost – For most firms that opt to enter into a co-packing agreement, cost is the main driving factor. Instead of firm A establishing a packaging unit, these costs can be saved by outsourcing the services of a co-packer.
- Technology – Co-packers invest a lot of resources in technology that helps to make the packing exercise smooth and time efficient. Many companies lack this technology, so it is necessary to seek a partnership with a co-packer.
- Spike in demand – A co packer’s services can come in handy if a company is experiencing a spike in demand for its products. This sudden increase may mean the company is unable to meet the packaging requirements at its facility, so they need to enter into an agreement with a co-packer.
- Specialization – Specialization is a core principle of economics and running a business. Companies that choose to specialize in one specific task might find the services of a co-packer to be necessary. This may inform their choice to enter into a co-packing agreement.
Which industries can co-packing serve?
Co-packing, as has been established, focuses on the packaging and branding of products given to them with permission from another company. The services of a co-packer can cut across many industries.
With the question of what co-packing is and how it works answered, the following list of industries stand to benefit most from agreements with a co-packer.
- Cosmetics – The cosmetic industry is one that relies heavily on the right packaging to make a dent in the market. The services of a co-packer can help a firm in this industry to transform into a market leader.
- Pharmaceuticals – Many times, medicine isn’t packed by its manufacturing firm. Co-packing is a crucial aspect of collaboration in this industry.
- Beverages – Bottling companies are a must have for the beverage industry. Without them, it would present a challenge for a company to distribute its products.
Is Co-packing Right for You?
The answer to this question will be based on two things; what you produce and in what quantity. This is what determines whether your firm needs a co-packer.